中国科技期刊研究 ›› 2019, Vol. 30 ›› Issue (8): 921-927.doi: 10.11946/cjstp.201904080243

• 评价与分析 • 上一篇    

护理类期刊读者需求倾向及媒体融合下办刊策略研究

迟殿元,沈黎,何成伟,高丛菊,赵金鑫,王志超,刘英,李晓飞   

  1. 齐齐哈尔医学院学术理论研究部,黑龙江省齐齐哈尔市建华区卜奎北大街333号 161006
  • 收稿日期:2019-04-08 修回日期:2019-07-15 出版日期:2019-08-15 发布日期:2019-08-30
  • 作者简介:迟殿元(ORCID:0000-0003-4644-3985),硕士,编审,E-mail: chidianyuan66@163.com|沈 黎,硕士,编审|何成伟,硕士,编审|高丛菊,硕士,副编审|赵金鑫,硕士,副编审|王志超,硕士,编辑|刘 英,硕士,编辑|李晓飞,硕士,编辑
  • 基金资助:
    黑龙江省卫生计生委项目“融媒体环境下护理期刊作者需求的研究”(2018461)

Demand tendency of readers of nursing journals and strategy of journal operation under media convergence

CHI Dianyuan,SHEN Li,HE Chengwei,GAO Congju,ZHAO Jinxin,WANG Zhichao,LIU Ying,LI Xiaofei   

  1. Department of Academic Theory Research, Qiqihar Medical University, 333 Bukui Street, Jianhua District, Qiqihar 161006, China
  • Received:2019-04-08 Revised:2019-07-15 Online:2019-08-15 Published:2019-08-30

摘要:

【目的】调研分析护理类期刊读者的需求倾向,以期更好地满足读者需求,调整办刊策略,提升办刊水平,发挥护理类期刊的服务功能。【方法】2019年1—3月,通过问卷星发放问卷,分别调研读者对护理类期刊的各项需求,问卷涉及护理类期刊读者的学习动机、培训需求、对期刊的内容需求、获取形式需求等方面。【结果】护理类期刊读者尤其是临床护理工作者的学习动机主要集中于职业素养提升以及从业资质获得等,对护理类知识产品与服务需求空间较大。【结论】为适应媒体融合背景下的期刊发展形势,结合护理类期刊读者需求特点,护理类期刊应积极探索“内容+、产品+、服务+”的运营及发展模式。

关键词: 媒体融合, 护理期刊, 作者需求

Abstract:

[Purposes] This paper investigates and analyzes the demand tendency of readers of nursing journals, in order to meet the needs of readers, adjust the strategy of journal operation, improve the level of journal operation, and bring into play the service functions of nursing journals. [Methods] From January to March 2019, questionnaires were distributed to the readers to investigate the readers' needs for nursing journals. The questionnaire involved the learning motivation, training needs, content requirements of journals, and access requirements of nursing journals. [Findings] Readers of nursing journals, especially clinical nursing workers, whose learning motivation is based on professional quality improvement and qualifications, have a large demand for nursing knowledge products and services.[Conclusions] In order to adapt to the development of journals under the background of media convergence, combined with the characteristics of readers of nursing journals, nursing journals should actively explore "content +, product +, and service +" operation and development model.

Key words: Media convergence, Nursing journal, Demand of reader