SHEN Li,LIU Ying,GAO Congju,CHI Dianyuan,HE Chengwei,ZHAO Jinxin,CHEN Jingjing,LI Na
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[Purposes] This paper aims to explore the way to construct the nursing field knowledge service payment platform based on the nurses' demand for knowledge service and willingness to pay. [Methods] By purposive sampling, 596 nursing staff were selected for questionnaire survey in July, 2018. The investigation tool was the self-designed "Nursing staff knowledge service demand and payment willingness questionnaire", and the contents of investigation included 4 aspects: general information, acquaintance of knowledge service and application status, professional knowledge service demand in daily work and study, and willingness to pay for nursing knowledge service products. [Findings] Nursing staff who are female, bachelor degree holders, working life over 10 years, working in Class III hospitals, and frontline clinical departments are the main research objects. Nursing staff often use WeChat to pay for knowledge services, and hold the opinion that the major problem of the current medical knowledge service platforms is the fragmented and non-systematic contents; they hope to acquire clinical knowledge, scientific research writings, knowledge or experience on improving working efficiency or income, and professional advice on professional career planning or academic development; their preferences of service type are mainly column subscription and charged seminars or training, the main modes are videos or graphs, the course length is between 11 to 30 minutes, and the charged amount is below 30 yuan each time. [Conclusions] The nursing staff's demand for knowledge service has its own professional specialty. Nursing scientific journals have certain advantages in platform construction of knowledge service, and user needs and actual clinical situation should be taken into consideration during the setting up of contents.