Abstract:

[Purposes]The ideas on the operation of WeChat official account of scientific journals are analyzed to promote the academic impact of domestic English scientific journals. [Methods] The case study method was adopted to summarize the strategies in the design of WeChat official account for scientific journals. [Finding] The WeChat platform of Acta Pharmaceutica Sinica B helps the journal achieve outstanding academic impact by promoting published papers and building journal communities. [Conclusions] Domestic English scientific journals should delve deep for highlights of published papers, build and sustain a WeChat-platform-based journal community comprised of authors, editorial board members, and readers, and thus fully utilizing the platform to spread the brand and bring high academic impact.

Key words: WeChat official account, English scientific journal, Academic impact, Publication experience

摘要：

【目的】 探讨我国英文科技期刊微信公众号运营的思路,以提升我国英文科技期刊影响力。【方法】 采取个案研究法,总结我国英文科技期刊微信公众号的设计策略。【结果】 “药学学报”微信公众号通过宣传推广文章和构建期刊社群,成功地辅助《药学学报(英文版)》全面提升了影响力。【结论】 我国英文科技期刊微信公众号可围绕宣传期刊文章,以及运营由作者、编委、读者构成的期刊社群,以宣传期刊品牌,全面提升期刊影响力。

关键词: 微信公众号, 英文科技期刊, 学术影响力, 办刊经验