Abstract:

[Purposes] since there are several ways of innovating popular science magazines in the new media time, we need to discuss the possibility of the innovation and revolution thereof.[Methods] This paper combined the case study w ith comprehensive analysis and summarized the three turns of popular sciencemagazines.[Findings] popular sciencemagazines should speed up its new media turn, operation voice turn and operation pattern turn.[Conclusions] Against the surge of Internet in all walks of life,popular sciencemagazines should i)build the new mode of content production and popularization based on the new media platform;ii)hammer at providing high-quality science popularization;and iii)become the leading pivot of popular scientific culture industry chain on the road of classifying development.

Key words: Popular science periodicals, New media turn, Management voice, Operation mode, Popular science industry chain

摘要：

【目的】新媒体时代的科普期刊发展创新存在多个突破口,需要探讨其创新变革的可能性。【方法】采用个案研究和综合分析结合的方式,总结科普期刊的三重转向。【结果】科普期刊应推进新媒体转向、经营语态转向和运营模式转向。【结论】在互联网+洗礼各个行业的汹涌浪潮之下,科普期刊应建设基于新媒体平台的内容生产和传播新模式;致力于提供优质的科普体验;成为科普文化产业链的主导枢纽并延循类别化发展道路。

关键词: 科普期刊, 新媒介转向, 经营语态, 运营模式, 科普产业链