Chinese Journal of Scientific and Technical Periodicals ›› 2009, Vol. 20 ›› Issue (1): 176-178.
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ZHAO WenYi
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赵文义
摘要： 根据经济学和传播学的基本原理，从科技期刊的读者与广告客户、读者付出与出版者收入、发行定价与广告定价、发行市场与广告市场几个视角，揭示了科技期刊发行和广告经营的内在逻辑，分析了科技期刊发行和广告经营的互动性关系。
ZHAO WenYi. Analysis on Sci-tech Journals Circulation and Advertisement Business and Their Interactivities[J]. Chinese Journal of Scientific and Technical Periodicals, 2009, 20(1): 176-178.
赵文义. 科技期刊发行与广告经营的互动性分析[J]. 中国科技期刊研究, 2009, 20(1): 176-178.
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URL: https://www.cjstp.cn/EN/Y2009/V20/I1/176