Abstract:

[Purposes] To accomplish the mission of telling Chinese stories well and spreading the voice of China, the innovative path for dissemination and communication of academic achievements of scientific journals in the era of media convergence is explored. [Methods] The effects and problems of the dissemination and communication of academic achievements in the National Remote Sensing Bulletin were summarized, so as to provide references for peers in the journal field. [Findings] By building a three-dimensional publicity and communication platform of media convergence, continuously optimizing the publishing content of media convergence, mobilizing the enthusiasm of people playing different roles, penetrating into the frontier research field of remote sensing to carry out close cooperation, and ensuring the docking and service of remote sensing scientific research and remote sensing application scenarios, the influence and field recognition of the National Remote Sensing Bulletin are improved, and its ability to serve the dissemination and communication of remote sensing academic achievements is enhanced. [Conclusions] DThe transition of scientific journals to media convergence has been the trend of the times. Only by conforming to the development of the era of media convergence can we find a path suitable for the dissemination and communication of academic achievements in the era of media convergence through continuous exploration. At the same time, it is also necessary to pay close attention to the development of the discipline in this field during practice, improve the innovative thinking ability of media convergence, enhance the sensitivity and application ability of new technologies, and promote the comprehensive quality of journal editors.

Key words: Media convergence, Dissemination and communication of academic achievement, Media operation, Close interaction, User orientation, National Remote Sensing Bulletin

摘要：

【目的】 在讲好中国故事、传播中国声音的使命下，探索科技期刊融媒体时代学术成果传播及交流的创新路径。【方法】 总结分析《遥感学报》学术成果传播和交流实践的成效及存在的问题，以期为期刊同仁提供可借鉴的思路。【结果】 通过搭建立体化融媒体宣传交流平台、不断优化融媒体出版内容、调动不同角色人群的积极性、深入遥感的前沿研究领域产生密切合作以及做好遥感科学研究和遥感应用场景对接与服务等举措，《遥感学报》的影响力、领域认可度以及服务遥感学术成果传播与交流的能力得到提升。【结论】 科技期刊的融媒体转型已是大势所趋，只有顺应融媒体时代的发展，不断探索，才能找到适合融媒体时代学术成果传播及交流的路径。同时在实践中也需要紧密关注本领域学科的发展、提高融媒体创新思维能力、增强对新技术的敏感性和运用能力以及提升期刊编辑综合素质。

关键词: 融媒体, 学术成果传播及交流, 媒体运营, 密切互动, 用户导向, 《遥感学报》