Abstract:

[Purposes] The development and trends of the WeChat public platform of university journals during recent 4 years should draw more attention.[Methods] The current situation of the development, the quantity of the initial operation account, the monthly average quantity of articles issued,the kinds of articles and the readership of articles about the We Chat public platforms of university journals were taken into consideration in this paper and under careful comparison with the micro-blogs of university journals in 4 years before the appearance of theWeChat and till so far.[Findings] This paper analyzes the development trend and the problems with the We Chat public platforms of university journals.The number of accounts is less,and the operations of some are discontinued.Most of them are less interactive and have content repetition.[Conclusions] The paper puts forward the strategy and some new ideas of the sustainable development of the WeChat public platforms of university journals.University journals should pay attention to the function,the content and the kinds of the WeChat public platform.

Key words: University journal, WeChat public platform, micro-blog, Quantity of accounts, Types of accounts, Article readership

摘要：

【目的】关注大学学报微信公众号4年来的发展及趋势,提出大学学报微信公众号发展策略和发展方向。【方法】通过统计大学学报微信公众号的发展现状以及帐号的运营数量、月均发文量、发文类型、帐号功能和关注度等的变化,并以大学学报微博的情况作为对比,分析大学学报微信公众号的发展趋势及发展方向。【结果】大学学报微信公众号总体发展趋势良好,但仍存在运营账号偏少、部分账号中止运营、互动较少、内容重复等情况。【结论】大学学报应把握移动互联的发展契机,积极运营微信公众号,关注微信公众号的运营困境、功能定位、内容核心和发文方式。

关键词: 大学学报, 微信公众号, 微博, 数量, 类型, 关注度