中国科技期刊研究 ›› 2019, Vol. 30 ›› Issue (4): 336-342.doi: 10.11946/cjstp.201812051073

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纯化、达意、秩序、愉悦——论科技期刊信息图表设计的观念维度

蔡顺兴   

  1. 东南大学艺术学院,江苏省南京市玄武区四牌楼2号 210096
  • 收稿日期:2018-12-06 修回日期:2019-01-25 出版日期:2019-04-28 发布日期:2019-04-15
  • 作者简介:蔡顺兴(ORCID:0000-0002-4779-0826),博士,教授,E-mail: caishunxing1962@qq.com
  • 基金资助:
    2017年度国家社科基金艺术学项目(17BG126)

Purification, expression, order, and pleasure: On the conceptual dimensions of the infographic design for scientific journals

CAI Shunxing   

  1. School of Arts, Southeast University, 2 Sipailou, Xuanwu District, Nanjing 210096, China
  • Received:2018-12-06 Revised:2019-01-25 Online:2019-04-28 Published:2019-04-15

摘要:

目的 为浓缩文本信息,增强文字功能,着重分析信息图表设计的四个维度,以提升科技期刊信息图表设计的准确性与实用性、艺术性与审美性。方法 从国内外信息图表设计现状出发,对纯化、达意、秩序、愉悦等设计维度进行探索。结果 “纯化”是图表精炼文本内容的手段;“达意”是图表传达文字信息的基础;“秩序”是图表增强阅读功能的途径;“愉悦”则是图表审美欣赏的体现。 结论 纯化、达意、秩序、愉悦,既能够浓缩文本,增加阅读魅力,又能为读者带来读图的审美快感,正是牵引信息图表设计走向阅读“直接需要”的观念维度,使信息图表具有倍加传达文字信息的功能。

关键词: 信息图表, 观念维度, 纯化, 达意, 秩序, 愉悦

Abstract:

[Purposes] In order to condense the text information and enhance the text function, this paper focuses on analyzing four dimensions of infographic design to improve its accuracy and practicability, artistry and aesthetics for scientific journals. [Methods] Starting from the current situation of infographic design domestic and overseas, this paper explored the conceptual dimensions of infographic design such as purification, expression, order, and pleasure. [Findings] “Purification” is the means to refine the text contents by the charts; “expression” is the basis for the charts to convey the text information; “order” is the way to enhance the reading function of the charts; “pleasure” is the embodiment of the aesthetic appreciation of the charts. [Conclusions] The infographic design based on purification, expression, order, and pleasure can not only concentrate the text and increase the reading charm, but also bring readers the aesthetic pleasure of reading charts, which can lead the infographic design into the conceptual dimension of “direct needs” for reading off information, so as to multiply the function of information charts of conveying the text information.

Key words: Information chart, Conceptual dimension, Purification, Expression, Order, Pleasure