摘要：

【目的】以浙江大学学报群为例,探索媒体融合大潮下科技期刊出版和运营方式的转变。【方法】在分析科技期刊媒体融合出版概况的基础上,介绍了浙江大学学报群在媒体融合出版方面的相关工作进展以及遇到的瓶颈。【结果】浙大学报已在经营理念转变、新媒体技术融合升级两个层面取得了一定的进展,集群化发展模式初现,其媒体融合出版路径主要有微信公众平台、HTML超文本阅刊、单篇文章的二维码延伸阅读、网络刊号等。【结论】媒体融合潮下浙大学报的出版模式日趋多元化,但总体存在融合合力不强、平台化发展滞后、综合型技术人才缺失等问题。

关键词: 媒体融合, 浙江大学学报, 出版模式转型, 融合路径

Abstract:

[Purposes] Taking the Journal of Zhejiang University as an example, this paper aims at analyzing the publishingmodel transformation of scientific journals under themedia convergence tendency.[Methods] Firstly,we reviewed the present situation of media convergence publishing of scientific journals.Then,we concretely introduced the implementations of media convergence taken by the Journal of Zhejiang University,and put forward some issues in the process.[Findings] Journal of Zhejiang University has some progresses on technology upgrading and management concept restructuring,and shows the primary state of clustering development.Itsmedia convergence publishing ways include the WeChat public platform,the QR code for single article,HTML（HypertextMarkup Language）, the network publication issue, etc.[Conclusions] The publishing patterns of the Journal of Zhejiang University are becoming diversified under themedia convergence tendency.However,themedia convergence force is still weak as the development of digital journal publishing platform has not been finished.Meanwhile,the related media operating experience and the ability of editors should be improved simultaneously.

Key words: Media convergence, Journal of Zhejiang University, Publishing model transformation, Convergencemethods