Multimodal discourse analysis and visual persuasion strategy of short videos of scientific journals: A case study on journals listed in Excellence Action Plan for China's STM Journals
OU Licheng, ZHANG Tengzhi, LIU Yue, CHEN Peiying
Chinese Journal of Scientific and Technical Periodicals . 2023, (11): 1494 -1501 .  DOI: 10.11946/cjstp.202308190655