ISSN：1001-7143　CN：11-2684/G3 中文
The strategy of popular sciencemagazines'brand building：taking the new media operation of Bo Wu magazine as an example
Guiping HUANG,Andi WANG
Chinese Journal of Scientific and Technical Periodicals . 2016, (12): 1334 -1338 .  DOI: 10.11946/cjstp.201610190858

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