中国科技期刊研究 ›› 2016, Vol. 27 ›› Issue (1): 79-84. doi: 10.11946/cjstp.201510291039

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高校学报微信公众平台的发展现状和运营策略研究

黄锋,辛亮(),黄雅意   

  1. 重庆交通大学期刊社《应用数学和力学》编辑部,重庆市南岸区学府大道66号 400074
  • 收稿日期:2015-10-29 修回日期:2015-12-20 出版日期:2016-01-20 发布日期:2016-01-15
  • 通讯作者: 辛亮 E-mail:984755423@qq.com
  • 作者简介:黄 锋(ORCID:0000-0003-2338-4951),硕士,编辑,编辑部主任,E-mail: hfengcn@163.com|黄雅意,硕士,编辑
  • 基金资助:
    重庆市出版专项资金资助项目

Analysis of the development status and operation strategy of the W eChat public platform in university journals

HUANG Feng,XIN Liang(),HUANG Yayi   

  1. Editorial Board of Applied Mathematics and Mechanics, 66 Xuefu Road, Nan’an District, Chongqing 400074, China
  • Received:2015-10-29 Revised:2015-12-20 Online:2016-01-20 Published:2016-01-15
  • Contact: XIN Liang E-mail:984755423@qq.com

摘要:

【目的】探究高校学报微信公众平台的问题,提出运营策略,以提高服务效果。【方法】基于高校学报微信公众平台调查情况,总结和分析高校学报微信公众平台存在的问题。【结果】高校学报微信公众平台存在未受重视、功能结构建设不完善、与读者交流几乎为零且推送量少、推送频率低、内容可读性不强等问题。【结论】提出了一系列运营策略,包括差异化微信运营模式,加强微信公众平台的宣传,完善平台建设和突出内容优势,加强与读者间的交流,打破传统纸刊内容的限制,促使传统编校转型等六个方面的建议,旨在为高校学报微信公众平台的建设提供新的思路。

关键词: 高校学报, 微信, 公众平台, 运营策略

Abstract:

[Purposes] With the analysis of problems of the WeChat public platform in university journals, the operation strategy w ill be proposed and the service effects can be advanced.[Methods] Based on the research of the WeChat public platform in university journals, the problems were summarized and analyzed.[Findings] Some problems exist, such as being neglected,imperfect functions and structures, communicating lessw ith readers and less push, less push frequency, less readability and so on.[Conclusions] Operation strategies have been presented.It should make great efforts in strengthening the publicity of different operation models of theWeChat public platform, perfecting platform construction and highlighting the content, improving communication w ith readers, breaking the lim its of traditional paper publications, changing traditional editing and proofreading.We hope that itw ill provide new ideas to the construction of the WeChat public platform in university journals.

Key words: University journals, WeChat, Public platform, Operation strategies