摘要：

目的 揭示移动阅读环境下,微博或微信等新媒体形式给学术期刊发展带来的挑战。方法 结合已有的调查报告,采用比较法,分析了新媒体出现后,伴随受众阅读习惯和阅读需求的改变,学术期刊在服务功能、交流功能、传播功能等方面发生的变化。结果 移动阅读环境下,学术期刊应尝试利用新技术,尽快创建微信或微博平台,一方面是为了逐步符合新媒体的阅读特性,另一方面,借助移动阅读平台的开放特性,提升期刊服务水平,监督学术规范。同时,建议学术期刊在发展过程中,要注重平台的互动性,避免知识的过度碎片化,并注意版权的保护和管理。结论 学术期刊的移动数字化建设应尽快深入。

关键词: 学术期刊, 新媒体, 数字出版, 移动阅读, 微服务

Abstract:

[Purpose] This paper investigated the challenge of academ ic journals development due to new media types,such as micro blog and WeChat,in the circumstance of mobile reading.[Methodology] Using the method of comparative study,many changes related w ith serving,communicating,spreading were analyzed,accompanied by the change of popular reading habits and reading demands after the appearance of new media.[Findings] We suggest that academic journals should attempt to establish micro blog and WeChat platform w ith new technology as soon as possible.Thisw ill be helpful to academic journals to suit reading characteristis.Moreover,the academ ic journals can therefore improve quality of service,and play the role of supervising academic norms.Certainly,in the course of development,all these,including platform interactivity,avoiding excess fragmentof know ledge,protecting and managing copyright,should be taken into account.[Conclusions] The academic journals should enhance themobile digital construction,so as to push forward these new media service application w idely.

Key words: Academic journal, New media, Digital publishing, Mobile reading environment, M icro service