摘要:
【目的】 研究与国内科技期刊出版(或集群化)规模相当,且出版部分非英语期刊的国际专业出版机构,剖析其科技期刊运营模式,借鉴其发展经验可能更有利于我国科技期刊的发展。【方法】 采用网站调研、文献调研、实地访谈等方法,获取Thieme科技期刊运营模式的一线资料。【结果】 Thieme在用户服务模式、出版策略、扩大传播与营销途径等方面做了很多尝试,并取得了较好的效果,值得国内期刊借鉴。【结论】 中国科技期刊应充分借鉴国际出版机构的优秀做法,在推行以需求为导向的办刊模式、简化期刊语种变更手续、建设有利于集约化发展的学科期刊群、调动青年学者积极性、鼓励科技期刊走出去实现全球传播等方面进行积极探索,以期推进我国世界一流科技期刊建设,实现我国科技期刊规模化发展。
关键词:
专业出版机构,
科技期刊,
运营模式,
Thieme
Abstract:
[Purposes] This paper aims to study the operation mode of scientific journals of international profession publishers which have similar scale and publish part of non-English scientific journals. It would be more helpful for the development of Chinese scientific journals. [Methods] Through data analysis from websites, literature review, expert interview, and other methods, we obtained the first-line data on Thieme journal operation mode. [Findings] Thieme has made many attempts in user service mode, publishing strategy, and enlargement of marketing channels, and has achieved good results, which is worthy of reference for Chinese journals. [Conclusions] In order to promote the construction of world's leading scientific journals, and to realize the large-scale development of Chinese scientific journals, we should fully learn from the international publishers, promote demand-oriented mode of running journals, simplify the procedures of changing journal language, build a group of journals conducive to intensive development, arouse the enthusiasm of the young and female scholars, and encourage Chinese scientific journals to go out and realize global dissemination.
Key words:
Professional publisher,
Scientific journal,
Operation mode,
Thieme
闫群,刘培一,黄佳. 国际专业出版机构的科技期刊运营模式研究——以德国Thieme为例[J]. 中国科技期刊研究, 2019, 30(9): 997-1002.
YAN Qun,LIU Peiyi,HUANG Jia. Operation mode of scientific journals of international profession publishers: A case study of Thieme[J]. Chinese Journal of Scientific and Technical Periodicals, 2019, 30(9): 997-1002.