摘要：

【目的】全面了解我国科技期刊微信公众号现状,为更多期刊应用微信技术积累可资借鉴的经验。【方法】以2015—2016年度中国科学引文数据库来源期刊为样本,采用手机搜索法,结合期刊网站、纸质期刊等公告信息的浏览,从中选出271个科技期刊微信公众号为讨论源刊,并于2015年6月进行为期一个月的手机应用测试。【结果】多数微信公众号基本资料展示良好,特色创新服务有所体现;按“对话框式”“消息推送式”“分类导航式”及“分类导航+消息推送式”等四种情形进行讨论。其中,“分类导航+消息推送式”是目前最优服务方式;今后应注意栏目设置与内容优化、创新服务项目开发以及多刊共用微信号等问题,基本资料展示要准确、简明、易记。【结论】微信公众号是科技期刊宣传推广的新途径,必须得到重视。

关键词: CSCD期刊, 微信公众号, 调查与分析, 特色创新服务, 栏目设置, 内容优化, 多刊一号

Abstract:

[Purposes] We aim to completely realize the status of the WeChat public number of scientific journals in China, and accumulate referenced experience for more journals to use WeChat technology.[Methods] Taking scientific journals in source journals of Chinese Science Citation Database(CSCD)in 2015-2016 as samples,and searching by mobile phone and browsing the bulletin information on journal websites and paper journals,we selected 271 scientific journals w ith WeChat public numbers as source journals for discussion and performed one-month test of application of mobile phones in June 2015.[Findings] The basic information ofmost WeChat public numbers sounds good,and the featured innovation service is embodied.Discussion is done according to four types of“dialog box”, “news push”, “assorted navigation”, and “assorted navigation+news push”.Among these types, the type of“assorted navigation+news push” is the excellent service manner.Afterwards, we should attach importance to column design, content optimization, exploitation of innovation service, and the share ofWeChat number inmultiple journals, and the display of basicmaterial should be exact, concise and catchy.[Conclusions] TheWeChatpublic number is a new route for the propaganda and extension of scientific journals,and it should gainmore attention.

Key words: CSCD journal, WeChat public number, Investigation and analysis, Featured innovation service, Column design, Content optim ization, Multiple journalsw ith one number