中国科技期刊研究 ›› 2021, Vol. 32 ›› Issue (2): 221-229. doi: 10.11946/cjstp.202006240604

• 数字出版 • 上一篇    下一篇

IEEE Xplore科技期刊出版平台外向协同发展策略分析及启示

叶喜艳1)(), 马瀚青2)(), 常宗强1), 张静辉1), 杨小梅2)   

  1. 1)中国科学院西北生态环境资源研究院文献情报中心《高原气象》编辑部,甘肃省兰州市天水中路8号 730000
    2)中国科学院西北生态环境资源研究院文献情报中心《遥感技术与应用》编辑部,甘肃省兰州市天水中路8号 730000
  • 收稿日期:2020-06-24 修回日期:2020-11-11 出版日期:2021-02-15 发布日期:2021-02-15
  • 通讯作者: 马瀚青 E-mail:yexy@lzb.ac.cn;mahq@llas.ac.cn
  • 作者简介:叶喜艳(ORCID:0000-0001-6466-0428),硕士,编辑,E-mail:yexy@lzb.ac.cn;|常宗强,博士,研究员|张静辉,硕士,编辑|杨小梅,硕士,副编审
  • 基金资助:
    中国科学院自然科学期刊编辑研究会2020年资助课题(YJH001);中国科学院西北生态环境与资源研究院文献情报中心智库建设能力发展项目(Y7AS181001)

Analysis and enlightenment of outward collaborative development strategies of IEEE Xplore scientific journal publishing platform

YE Xiyan1)(), MA Hanqing2)(), CHANG Zongqiang1), ZHANG Jinghui1), YANG Xiaomei2)   

  1. 1) Editorial Office of Plateau Meteorology, Lanzhou Information Center of Northwest Institute of Ecological and Environmental Resources, Chinese Academy of Sciences, 8 Middle Tianshui road, Lanzhou 730000, China
    2) Editorial Office of Remote Sensing Technology and Application, Lanzhou Information Center of Northwest Institute of Ecological and Environmental Resources, Chinese Academy of Sciences, 8 Middle Tianshui road, Lanzhou 730000, China
  • Received:2020-06-24 Revised:2020-11-11 Online:2021-02-15 Published:2021-02-15
  • Contact: MA Hanqing E-mail:yexy@lzb.ac.cn;mahq@llas.ac.cn

摘要:

【目的】 探索IEEE Xplore科技期刊出版平台外向协同发展策略,为我国科技期刊的外向协同发展提供参考。【方法】 在研究资料和数据整理的基础上,利用案例分析法和对比分析法来研究IEEE Xplore科技期刊出版平台外向协同发展现状和整体情况。【结果】 IEEE Xplore科技期刊出版平台的外向协同发展策略主要有对外建立品牌效应,联合不同级别的组织机构,收录或独家发行国际知名期刊,跨地域大规模主办新兴领域学术会议,努力培养高校学生、青年专家和企业家,以及加强全球市场营销。【结论】 国内期刊出版平台应该积极挖掘品牌宣传机会,重视品牌建设的深度和广度,提升品牌效应;积极布局国际学术出版合作伙伴关系网络,争取跨地域大规模举办国际学术会议;重视外刊收录和青年人才培养,定位全球市场,加强期刊产品研发投入,积极扩展营销渠道,从而全面促进国内科技期刊出版平台的外向协同发展。

关键词: 科技期刊, 出版平台, 品牌效应, 市场营销, IEEE Xplore

Abstract:

[Purposes] This paper aims to explore the outward collaborative development strategies of the IEEE Xplore scientific journal publishing platform, which is expected to provide a reference for the outward collaborative development of Chinese scientific journals. [Methods] With the methods of data research, case study, and comparative analysis, we studied the current status and overall situation of IEEE Xplore outward collaborative development. [Findings] The outward collaborative development strategies of the IEEE Xplore are as follows: building brand trust, cooperating with organizations of different levels, including or exclusively distributing world renowned journals, holding large-scale international academic conferences about emerging fields, training college students, young professionals, and entrepreneurs, and enhancing global market-oriented operation. [Conclusions] We put forward the following suggestions for the outward collaborative development of Chinese journal publishing platforms: striving to enhance brand publicity and valuing the depth and breadth of brand building to improve brand effect, establishing the international academic publishing partnership network, holding large-scale international academic conferences, emphasizing the inclusion of foreign journals and the cultivation of young talents, opening up global markets, and developing and investing in new journal products to expand marketing channels.

Key words: Scientific journal, Publishing platform, Brand effect, Marketing, IEEE Xplore