摘要：
【目的】 探索我国科技期刊推动科技成果传播创新发展的有效措施,以促进期刊发展。【方法】 选取中科院科技期刊为分析样本,采用网络调研法对中科院科技期刊的微信公众号和微博数据进行采集,分析新媒体发展现状;利用专家访谈法对典型期刊的新媒体传播实践进行访谈,挖掘运营中存在的问题。【结果】 中科院科技期刊在新媒体运营过程中主要存在以下问题:新媒体运营人才缺乏;新媒体内容体量不足、创新不够;新媒体运营经费短缺;新媒体配套政策缺失。【结论】 提出我国科技期刊新媒体传播的建议:明定位——科技期刊应根据自身定位决定是否应用新媒体;出政策——主管主办单位应制定指导性意见与操作细则;强人才——加强科技期刊新媒体人才队伍建设;建核心——建立“小核心”“大核心”融媒体平台;肯投入——设立新媒体专项基金。
关键词:
中国科学院,
科技期刊,
新媒体,
微信公众号,
微博
Abstract:
[Purposes] This paper explores the effective measures to promote the innovative development of the dissemination of Chinese scientific journals, and to promote the development of the scientific journals. [Methods] This paper selected scientific journals of Chinese Academy of Sciences (CAS) as analysis samples, used the network survey method to collect the WeChat official accounts and micro Blog data of CAS scientific journals, and analyzed the current situation of the new media of CAS scientific journals. This paper used expert interview method to interview the typical journals in the new media communication and excavated the problems in the operation. [Findings] The following problems exist in the process of the new media operation of CAS scientific journals: lack of new media operation talents, insufficient volume and insufficient innovation of new media content, shortage of new media operation funds, and lack of new media supporting policies. [Conclusions] This paper puts forward some suggestions on the new media communication for Chinese scientific journals: clear positioning—scientific journals should decide whether to apply new media according to their own positioning; making policies—the competent organizers should formulate guiding opinions and operating rules; strengthening talents—scientific journals should strengthen the construction of the new media talents team of Chinese scientific journals; building a core—scientific journals should establish the small core and big core of media platform; and willing to invest— scientific journals should set up a new media special fund.
Key words:
Chinese Academy of Sciences,
Scientific journal,
New media,
WeChat official account,
Micro Blog
唐果媛, 吕青, 张颖, 王微, 周楠, 郭高波. 我国科技期刊新媒体传播实践现状分析——以中科院科技期刊为例[J]. 中国科技期刊研究, 2020, 31(9): 1048-1056.
TANG Guoyuan, LYU Qing, ZHANG Ying, WANG Wei, ZHOU Nan, GUO Gaobo. Current situation of new media communication practice of Chinese scientific journals: Taking scientific journals of Chinese Academy of Sciences as examples[J]. Chinese Journal of Scientific and Technical Periodicals, 2020, 31(9): 1048-1056.