摘要：

【目的】 了解国际著名医学期刊《柳叶刀》系列期刊的数字化及新媒体平台建设情况,为我国科技期刊走数字化和媒体融合发展之路提供借鉴和参考。【方法】 以《柳叶刀》系列期刊为研究对象,采取网络查询的方法,对其网站、微信、Facebook、Twitter、LinkedIn、微博、YouTube、App等平台进行调查分析。【结果】 《柳叶刀》系列期刊搭建了重点突出、功能齐全、多媒体融合的专业化网站,打造了丰富多元、各具特色的社交媒体服务平台,且提供简便易用、用户友好型终端App,形成了数字化出版和新媒体融合发展的健康生态体系。【结论】 我国科技期刊应学习《柳叶刀》系列期刊的先进经验,运用最新的数字与传播技术,深耕自身优势内容资源,打造全媒体融合产品矩阵,提供多元复合的服务模式。

关键词: 科技期刊, 数字化, 新媒体, 《柳叶刀》

Abstract:

[Purposes] This study aims to investigate the current status of digitalization and new media platforms of the famous international medical journals—The Lancet series journals, in order to provide references for Chinese scientific journals on the ways of digitalization and media convergence. [Methods] We investigated the current status of official website, WeChat, Facebook, Twitter, LinkedIn, MicroBlog, YouTube, and App of The Lancet series journals by internet search method. [Findings] The Lancet series journals have built a professional website with prominent focus, complete functions, and multi-media convergence, established a service network with diverse and distinctive new media platform, and provided easy-to-use and user-friendly mobile App, forming a healthy ecosystem for the development of digital publishing and new media convergence. [Conclusions] China's scientific journals should learn from the advanced experience of The Lancet series journals, use the latest digitalization and communication technology, deeply explore the high-quality contents, build an all-media convergence product matrix, and provide multiple and composite services.

Key words: Scientific journal, Digitalization, New media, The Lancet