中国科技期刊研究 ›› 2020, Vol. 31 ›› Issue (3): 331-336. doi: 10.11946/cjstp.201909250664

• 能力建设 • 上一篇    下一篇

打造中文品牌科技期刊的策略与方法——以《南方医科大学学报》为例

孙昌朋,林萍,郎朗,翁嘉敏,陈望忠()   

  1. 《南方医科大学学报》编辑部,广东省广州市白云区沙太南路1023号 510515
  • 收稿日期:2019-09-25 修回日期:2020-03-10 出版日期:2020-03-15 发布日期:2020-03-15
  • 通讯作者: 陈望忠 E-mail:xbbjb104@fimmu.com
  • 作者简介:孙昌朋(ORCID:0000-0003-4332-1501),硕士,副编审,E-mail: 734059724@qq.com。|林 萍,硕士,编辑。|郎 朗,硕士,编辑。|翁嘉敏,硕士研究生。
  • 基金资助:
    广东省科学技术期刊编辑学会重点项目(201801);广东省高校学报研究会重点项目(20180202)

Strategies and methods of creating Chinese brand scientific journals:Taking Journal of Southern Medical University as an example

SUN Changpeng,LIN Ping,LANG Lang,WENG Jiamin,CHEN Wangzhong()   

  1. Editorial Office of Journal of Southern Medical University, 1023 South Shatai Road, Baiyun District, Guangzhou 510515, China
  • Received:2019-09-25 Revised:2020-03-10 Online:2020-03-15 Published:2020-03-15
  • Contact: CHEN Wangzhong E-mail:xbbjb104@fimmu.com

摘要:

【目的】 探索打造中文品牌科技期刊的策略与方法。【方法】以《南方医科大学学报》为例,整理分析近年来期刊的部分文献计量学指标,并与其他综合性医药卫生类期刊的国内外学术影响力指标进行对比,对办刊经验进行总结,分析期刊发展困境,并针对问题提出策略和建议。【结果】 通过期刊编辑部严把论文质量、建立特色栏目、多渠道宣传、利用数字化转型等措施,在期刊学会的帮助和国家政策的扶持下,《南方医科大学学报》的国内外学术影响力逐年上升,获得“中国科技期刊卓越行动计划”资助,被世界医学领域高影响力数据库PubMed Central、PubMed等收录。【结论】 中文期刊应积极把握历史机遇,重视品牌建设,打造精品期刊,提升期刊在国内外的学术影响力。

关键词: 中文科技期刊, 品牌建设, 策略, 学术影响力

Abstract:

[Purposes] This study aims to explore the strategies and methods of creating Chinese brand scientific journals. [Methods] Taking Journal of Southern Medical University as an example, we collected and analyzed some bibliometric indicators in recent years, and summarized the development dilemma and experience in the journal operation. [Findings] Through the journal editorial office to strictly control the quality of the paper, establishment of special columns, multi-channel publicity, and digital transformation, the domestic and international academic influence of Journal of Southern Medical University is greatly enhanced continuously with the help of journal society and the support of national policies. It has been indexed by several high-impact medical databases, such as PubMed Central and PubMed, and funded by Excellence Action Plan for China STM Journals. [Conclusions] Chinese journals should grasp the historical opportunity, pay attention to the brand-building, and build high-quality scientific journals, so as to enhance both domestic influence and international influence.

Key words: Chinese scientific journal, Brand-building, Strategy, Academic influence