摘要：

【目的】 通过考察科技期刊微信公众平台视听内容建设状况,以促进科技期刊视听内容优化发展。【方法】 以“航空知识”“中国激光”等不同类型科技期刊微信公众平台为研究对象,通过文献归纳和个案观察等方法对视听内容进行收集、分析与思考。【结果】 视听内容建设既存在视听文本不够丰富、视听策划欠周详和视听尝试尚存空间等问题,亦积累了可以借鉴的经验。【结论】 在借鉴经验的基础上,科技期刊微信公众平台可以通过以下策略优化内容建设:以自主为核心优化科技视听文本,以可发现为基础深化视听策划力度,以开放为视野推动视听内容建设扩展。

关键词: 科技期刊, 微信公众平台, 视听内容

Abstract:

[Purposes] This paper investigates the construction of audio-visual content of WeChat official platform in scientific journals to promote the optimum development of audio-visual content. [Methods] Based on the WeChat official platforms such as Aerospace Knowledge and Chinese Journal of Lasers, the audio-visual contents were collected, analyzed, and considered by means of literature induction and case observation. [Findings] Audio-visual content construction not only has problems such as insufficient audio-visual texts, inadequate audio-visual planning, and space for attempts, but also has accumulated experience for reference. [Conclusions] On the basis of experience, WeChat official platforms of scientific journals should optimize the construction of contents with the following strategies: optimizing the scientific and technical audio-visual texts with the core of independence, deepening the planning of the audio-visual contents based on discoverable contents, and promoting the construction and expansion of audio-visual contents with the openness.

Key words: Scientific journal, WeChat official platform, Audio-visual content