摘要：

【目的】 分析沟通行为通过作者满意度影响作者忠诚度的实现机理,为提升科技期刊作者满意度和忠诚度提供对策建议。【方法】 基于沟通行为理论构建科技期刊编辑与作者之间的沟通行为影响作者忠诚度的结构方程模型,对《中国细胞生物学学报》的作者群体进行问卷调查,通过网络问卷的方式采集数据,并运用AMOS17.0和SPSS16.0进行检验。【结果】 沟通渠道和沟通氛围虽然不能直接提升作者忠诚度,但可以通过改善作者满意度间接提升作者忠诚度;沟通效率不仅直接提升作者忠诚度,而且通过作者满意度间接提升作者忠诚度。沟通行为的三个维度具有内在逻辑联系,沟通渠道有助于改善沟通氛围,提升沟通效率。【结论】 科技期刊应努力与作者群体建立多样化的沟通渠道,不断改善科技期刊编辑与作者之间的沟通氛围,通过改善作者满意度来提升作者忠诚度。

关键词: 沟通渠道, 沟通氛围, 沟通效率, 作者满意度, 作者忠诚度

Abstract:

[Purposes] This paper aims to find out the realization mechanism of communication behavior via author loyalty affected by author satisfaction and thus provide countermeasures which can improve the author satisfaction and loyalty. [Methods] Based on communication behavior theory, the structural equation model was built to analyze the influence of communication behavior between the scientific journal editors and authors on the author loyalty. The theoretical framework was empirically tested with AMOS17.0 and SPSS16.0 based on a survey focusing on authors of Chinese Journal of Cell Biology. [Findings] Communication channels and communication atmosphere improve author loyalty indirectly through author satisfaction. The communication efficiency not only improve author loyalty directly, but also improve it indirectly through author satisfaction. There is an internal relationship among three dimensions of communication behavior. Communication channels help to improve communication atmosphere and thus improve communication efficiency. [Conclusions] Scientific journals should pay attention to the communication channels between editors and authors, try to improve the communication atmosphere between editors and authors, and improve the author satisfaction communication efficiency and author loyalty.

Key words: Communication channel, Communication atmosphere, Communication efficiency, Author satisfaction, Author loyalty