摘要：

目的以新闻传播类核心期刊为例,探究其微信平台建设现状及存在的问题,并提出优化策略,为其更合理地使用微信平台提供参考。方法 采用规范分析、案例分析和文献分析的方法,以34种新闻传播类核心期刊为例,对其微信平台的建设情况进行调查与分析,并基于统计数据研究其应用现状。结果 当前新闻传播类学术期刊微信平台建设比例近74%,但在实际的建设过程中存在着认证与推送数量有限、内容与编辑趋于格式化、结构与功能参差不齐、用户体验的忽视与误区等问题。结论 新闻传播类学术期刊在其实际的建设过程中,应该积极适应多元化的媒介环境,在平台运营管理、内容编辑推送、结构功能完善、用户思维建立等方面进行积极的改进,从而提升期刊的影响力。

关键词: 新闻传播类学术期刊, 微信公众平台, 建设现状, 问题, 优化策略

Abstract:

[Purposes] This paper aims to explore WeChat platform construction status and the existing problems by example of journalism and communication academic journals, and put forward the further development strategy, in order to provide a reference for reasonable use of WeChat platform.[Methods] By use of normative analysis, case analysis and literature analysis, construction status and application status of WeChat platform were investigated and analyzed.[Findings] At present, the ratio of platform construction of academic journals of journalism and communication is close to 74%. But in the actual operation, there are some problems, such as the singleness and verbosity of content, the weakening of structure and function and lack of user experience.[Conclusions] In the course of actual operation, academic journals of journalism and communication should actively adapt to the diversified media environment, and improve platform operation management, the content, the structure and function, and the thinking of users.

Key words: Journalism and communication academic journal, WeChat public platform, Construction status, Problems, Optimization strategy