中国科技期刊研究 ›› 2016, Vol. 27 ›› Issue (7): 756-762. doi: 10.11946/cjstp.201601190066

• 数字出版 • 上一篇    下一篇

CSSCI来源期刊微信公众平台运营现状及优化策略

冀芳1),张夏恒2)()   

  1. 1) 长安大学文学艺术与传播学院,陕西省西安市南二环中段长安大学本部 710064
    2) 西北政法大学商学院,陕西省西安市西长安街588号 710122
  • 收稿日期:2016-01-19 修回日期:2016-04-10 出版日期:2016-07-15 发布日期:2016-07-15
  • 通讯作者: 张夏恒 E-mail:zhangxiaheng@163.com
  • 作者简介:冀 芳(ORCID:0000-0001-9122-7443),博士,副教授,硕士生导师,E-mail:diaochongxiaoji6@126.com;

Research on the operations and optim ization of the CSSCI source journals'W eChat public p latform s

JI Fang1),ZHANG Xiaheng2)()   

  1. 1) School of Literary Arts and Communication of Chang'an University, M iddle of the South Second Ring, Xi'an 710064, China
    2) Business School, Northwest University of Political Science and Law, No.588West Chang'an Avenue, Xi'an 710122, China
  • Received:2016-01-19 Revised:2016-04-10 Online:2016-07-15 Published:2016-07-15
  • Contact: ZHANG Xiaheng E-mail:zhangxiaheng@163.com

摘要:

目的 了解CSSCI来源期刊微信公众平台现状,为科技期刊运营微信公众平台提供参考。方法 以533种CSSCI(2014—2015)来源期刊为样本,采用普查法获取其微信公众平台的开通及运营状况,调研截止到2016年1月15日。结果 164种期刊开通了微信公众平台,开通率仅有30.77%;出现一些亮点,如多种媒介联通互动,提供多种增值服务,分层、分类推送消息等;整体运营现状不佳,存在数字化思维淡泊、运营思维缺乏、用户服务意识匮乏等问题。结论 学术期刊要加快与新媒体的融合,对此,全面树立用户观念,加快平台与多种新媒体融合,以期刊为基础、聚焦内容、凸显办刊特征,加大硬件与软件的双重技术投入。

关键词: 学术期刊, 微信公众平台, 运营现状, 优化策略, 媒体融合

Abstract:

[Purposes] This paper aims to point out the current situation of WeChat public platforms for CSSCIsource journals.It can provide reference value for the operation of WeChat public platforms of scientific journals.[Methods] Taking the 533 kinds of CSSCI(2014-2015) source journals as the research sample, and it used the surveymethod to obtain theirWeChat public platforms'opening and operation status.The survey datawas stopped being collected by January 15, 2016.[Findings] There are 164 kinds of journals opened the WeChat public platforms,the opening rate is 30.77%.The WeChat public platforms also have some bright spots such as a variety of media to achieve interaction, providing a variety of value-added services, pushing hierarchical and classified messages.The current situation of the overall performance is poor, because there are some problems, such as indifference to digital thinking, lack of operational thinking, lack of awareness of serving users.[Conclusions] The academ ic journals need to speed up the developmentof new media convergence.Some optim ization strategies are proposed,including the comprehensive set of user concepts, accelerating the integration of the platform w ith a variety of new media, taking journals as the basis, focusing on contents, highlighting the characteristics of journals, increasing dual technology investment the hardware and software.

Key words: Academ ic journal, WeChat public platform, Operational status, Optim ization strategy, Media convergence