摘要：

【目的】以中国科技核心期刊为例,探究期刊网站和微信公众平台建设所存在的问题,提出发展策略,以提高服务效果。【方法】 分析了当前网站单独建设的特点,并基于统计数据分析微信公众平台的应用现状,表明两者单独建设并不能很好地解决运营者的各种问题。【结果】提出了网站和微信公众平台耦合发展策略,包括多元化耦合推广、一体化耦合办公、差异化耦合传播三个方面。【结论】随着科技核心期刊移动数字化建设的发展,多种新媒体耦合发展将得到普及。

关键词: 中国科技核心期刊, 期刊网站, 微信公众平台, 耦合, 发展策略

Abstract:

[Purposes]In order to improve the quality of services, the problems of the website and the WeChat public platform of core scientific journals of China are studied,and the development strategies are proposed.[Methods]Based on the statistical data analysis, some deficiencieswere found on thewebsite and theWeChat public platform separately, which failed to solve the problems for the users.[Findings]The coupling development strategies of the website and the WeChat public platform are proposed,including three aspects--platform coupling promotion, office coupling integration, and differential coupling propagation.[Conclusions]W ith the development of themobile data construction of core scientific journals,the coupling development of new media w ill be popularized.

Key words: Core scientific journals of China, JournalWebsite, WeChat public platform, Coupling, Development strategy