中国科技期刊研究 ›› 2015, Vol. 26 ›› Issue (11): 1176-1180. doi: 10.11946/cjstp.201504010290

• 数字出版 • 上一篇    下一篇

医学期刊微信运营模式探讨

廖梓言,石芸,罗瑞,徐川平()   

  1. 重庆市卫生信息中心《重庆医学》编辑部,重庆市渝北区回兴唐家沟宝环路420号 400112
  • 收稿日期:2015-04-01 修回日期:2015-08-17 出版日期:2015-11-15 发布日期:2015-11-15
  • 通讯作者: 徐川平 E-mail:1041311025@qq.com
  • 作者简介:廖梓言(ORCID:0000-0003-3462-5941),硕士,编辑,E-mail: 1164381675@qq.com
  • 基金资助:
    重庆报刊发展专项资助资金项目(渝新出版[2014]176号)

A study on the operating mode of the WeChat of medical journals

LIAO Ziyan,SHI Yun,LUO Rui,XU Chuanping()   

  1. Chongqing Medicine,420 Baohuan Road,Yubei,Chongqing 400112,China
  • Received:2015-04-01 Revised:2015-08-17 Online:2015-11-15 Published:2015-11-15
  • Contact: XU Chuanping E-mail:1041311025@qq.com

摘要:

【目的】 探讨医学期刊的微信公众平台建设、运营方法,并寻找良性的盈利模式。【方法】 基于医学期刊微信公众号调查情况,总结其运营方式和盈利手段,分析其优点与不足。【结果】 从微信公众号运营前期准备、公众号内容选择和编排,以及营销手段(微信推广和医学期刊微信公众号可能盈利模式)等方面提出改进意见,为医学期刊利用微信公众平台来扩大期刊盈利空间和实现新的盈利增长提供具体措施。【结果】 医学期刊应努力寻求适合本刊的微信公众平台运营方式。

关键词: 微信公众平台, 医学期刊, 新媒体, 运营模式

Abstract:

[Purposes] This paper evaluates the significant competitive strategies and the existing profit model of the WeChat of medical journals.[Methods] We collected data of medical journals'WeChat,summarized the results and analyzed their advantages and disadvantages. [Findings] We tried to give an analysis to the operation of WeChat in terms of advanced planning,content selections and arrangement and marketing model,explaining how to expand profit space and reach the new profitable goal.[Conclusions] The medical journals should find a suitable operating model for the WeChat platform by themselves.

Key words: WeChat, Medical journals, New media technology, Operating model